We have developed a comprehensive fashion operation strategy for ANN ANDELMAN, with multiple sales channels to open the chain from marketing to sales and used celebrity effects to guide commercial realization and help brands market with precision.
 
We also plan and operate activities around major marketing nodes such as "618" and "Double 12", combined with internal and external activities such as online Fashion Week and "Sister S2" to build special content and create differentiation for the brand. The #AnnAndelman hashtag generated more than 2.8 million views and the #Anngirls hashtag reached more than 300K readers in one month.